Ringtones

Ringtones and other forms of handset personalization continue to be as popular as ever. For mobile specialists and media owners alike, the ringtone industry still offers significant revenue opportunities around the globe.

Dynamic marketing of ringtones and customized offerings through sophisticated customer profiling has ensured that demand for one-off and subscription ringtone services remains high.

Mobile messaging, in particular SMS, offers:

• Promotional push alerts to increase repeat visits to ringtone store
• Community building around content preferences to promote higher loyalty to services
• Simple delivery of ringtones
• Reliable billing, directly to the mobile carrier's bill rather than to a credit card
• Simplifying promotions and calls to action in printed, online or TV advertising (as in "Text 'band' to '12345' to receive the latest ringtone!")

mBlox supports all these ringtone applications and more, with our reliable mobile transaction network, our global reach for multiple market launches, our local and regulatory expertise and market-specific knowledge, and our acclaimed 24/7 support.