Mobile Adult Entertainment

With the strong overall demand for adult entertainment, no one should be surprised by the profitability of this market in mobile. Mobile messaging applications are no different than applications in many other popular market segments. The main applications include chat, graphics and other subscription services, payments for website content, and alerts for newly appearing content.

Discretion is critical with customers for this content, and one of the principal advantages offered by mobile messaging is its personal nature. Charges don't appear on banking and credit card statements, but can be charged discretely instead on the mobile carrier's bill. Other mobile messaging benefits include:

• Providing a clear link to revenue generation
• Promoting return visits and loyalty to your service
• Simplifying promotions and calls to action in printed, online or TV advertising (as in "Text 'abc' to '12345'")