mBlox Free To End User Messaging

Get your message out. But your customer shouldn't have to pay to read it.

What is Free to End User?

Free to end user (FTEU) is a powerful new business model for application-to-person messaging programs in the U.S.

Today almost all U.S. mobile subscribers pay network operator charges to send and receive SMS messages, either on a pay-per-use basis or through a limited message monthly plan. With less than one-third of consumers on unlimited messaging plans*, FTEU is the only way to establish a truly free message service to your entire customer base.

How Does It Work?

FTEU allows content providers to set up programs which are entirely free of operator charges for the consumer. This means offering the option for businesses to absorb the often complex and variable consumer message charges levied by mobile operators - whether sending or receiving SMS messages, the consumer pays nothing. By absorbing the total cost for operating your program, FTEU unlocks new ways of using SMS while mitigating consumer concerns.

Easy To Implement

We have worked with our operator partners to bring the FTEU paradigm to the US and now offer it alongside our standard rate and premium messaging portfolio - all within a common industry framework. FTEU programs run on familiar, cross-operator short codes (dedicated for FTEU use) and within the standard operator approvals process. The same technical interface to mBlox supports all of your messaging needs.

The Power of Free

FTEU offers a wealth of benefits:

• Introduce the immediacy and intimacy of SMS to applications - contrast with less effective free-to-consumer channels, such as electronic or paper mail
• Reduce outbound communication costs through a new channel priced at a fraction of postage costs
• Avoid disclaimers such as "other chrgs may apply"
• Lower your risk of consumer complaints
• Differentiate your service from competitors

Applicable To a Range of Industries

Businesses use FTEU messaging to cut the cost of communicating with their customers and make each contact count.

• Banks and credit issuers - payment and collection reminders, suspected fraud alerts, balance notifications
• Healthcare providers - appointment reminders, patient communications
• Marketers - personal and interactive campaigns that avoid unwanted charges
• Call centers - provide follow-up information via text

mBlox Makes It Easy

mBlox's US messaging products offer a full service solution for launching your FTEU program. We interface on your behalf with operators' technical and business processes and provide network access on the same reliable connection that serves our premium and standard rate messaging services.

*Source: Nielsen Mobile, Feb 2009