Company Overview

Mblox is the largest independent application-to-person (A2P) mobile messaging provider in the world, trusted by more companies to carry their mission-critical traffic than any other service. As the industry’s most experienced Tier One SMS aggregator, Mblox specializes in the unique demands of large-scale mobile messaging programs and are known for providing reliable, uncompromising connections. By creating positive brand experiences, Mblox helps clients build profitable relationships with their customers. The company’s market longevity and experience give customers peace of mind that they’re sending the right message at the right time based on industry best practices, while an account management team of local experts provide ongoing support in a rapidly changing mobile environment.

Mblox offers carrier-based and over-the-top (OTT) mobile messaging services. The carrier-based services are based on A2P messaging between brands and mobile devices and include SMS (Short Message Service), MMS (Multimedia Messaging Service) and StarStar services, voice-based dialing codes that enable a variety of brand experiences. OTT services are delivered via smartphone mobile applications and include rich push notifications and in-app messaging.

News & Events

SMS Still Crucial to Driving Holiday Foot Traffic

Rob Malcolm shares his insights with Mobile Commerce Daily.

Mblox Executive Elected to Mobile Ecosystem Forum Global Board

Rob Malcolm Joins Board in Mission to Enhance Industry Acceleration and Evolution Nov. 3, 2015…

COMPANY:
  • Leadership
  • Board
  • Investors
  • Careers

Leadership

  • Tom Cotney
  • Steven Love
  • Ed Santulli
  • Jonas Lindeborg
  • Rob Malcolm
  • Bruce Bales
  • Mark Herold

Tom Cotney

Chief Executive Officer

Tom Cotney is recognized globally as an expert on the subject of operating and growing technology businesses. In both public and privately held companies, Tom‘s responsibilities have ranged from the turnaround of start-ups to managing teams of over 8,500 professionals delivering service from 3 continents to clients across the globe. His experience includes the SaaS business model, consulting, IT outsourcing and business process outsourcing. His technical resume includes application development, IT infrastructure, and contact center management. Tom’s functional skill set includes the sales, human resources, finance, marketing and service delivery associated with these technical areas. With IBM Global Services Tom had direct responsibility for the development, closure and delivery of nearly 50 different outsourcing agreements, including five of the company’s ten largest, and its first BPO engagement. At Apple in the early 1990’s, he had responsibility for the company’s enterprise sales force. As the founder and CEO of ExperientPartners, Tom brings a strong base of general management expertise to investors and operators in small to mid-sized companies. With Experient, Tom has excelled in a number of roles including, CEO in turnarounds, consulting projects to companies up to $2 billion in size, board advisor to technology firms in their growth phase, and deal driver during exits. From 2008 to 2011, Tom served as board member and CEO of Air2Web where he orchestrated a successful exit for its investors via a sale in 2011 to Velti PLC.. Tom also served as Chairman of the Board of Directors of Encover, Inc., a technology enabled outsourcing provider which was acquired in November of 2010 by Synnex, Corp. Prior to accepting the position of CEO at Mblox, he served as an advisor to Catavolt, Inc., a cloud based, B2B mobile provider with an award winning solution extending legacy enterprise applications to a wide variety of mobile devices. Tom is a summa cum laude graduate of the Terry College of Business at the University of Georgia where he is a member of the Alumni Board of Directors. He is also active in the Atlanta Community having raised over $3.5 million for the United Way and related charities. Tom and his wife Kathy reside in the US. The couple has three children.

Steven Love

Chief Financial Officer

Steven brings more than two decades of experience in technology, finance, and operations in both private and public companies to his role as Chief Financial Officer at Mblox. At Mblox, Steven is responsible for all financial matters, legal affairs and risk management, while working with the the executive team and business to drive the strategy and operations of the company. Prior to Mblox, Steven was the Chief Financial Officer of Evolv, a provider of predictive analytics SaaS service for human capital management decisions that was acquired by Cornerstone OnDemand. Prior to Evolv, Steven played instrumental global finance roles at a number of other Silicon Valley companies, including Informatica, Portal Software (acquired by Oracle) and Connetics (acquired by GlaxoSmithKline). In his career Steven has secured multiple rounds of funding and spearheaded both a $700M dollar company sale and a successful initial public offering. Steven started his career with Ernst & Young serving technology companies in Silicon Valley. He holds a bachelor’s degree and master’s degree from the University of Southern California.

Ed Santulli

Senior Vice President & Chief Information Officer, Operations and Customer Services

Ed Santulli is a seasoned Information Technology Executive with expertise in the Telecommunications and Mobile computing field. Ed excels at delivering a wide spectrum of IT services including Infrastructure Management, Transformation, Networking, Application Development and Maintenance, Call Center Management, and End User Services. Ed is very adept in setting architecture and technology direction to meet enterprise goals using innovative solutions and approaches. While Ed’s tenure with IBM started in software development and architecture, he was most notable for managing some of IBM’s largest Telecommunications outsourced accounts within the United States, Middle East and Africa. Ed’s continued focused on his customers and their experience earned him several awards from his clients. Ed’s highest degree held is a Masters of Science in Computer Science, with a concentration in software design, from Iona College in New Rochelle, New York. Ed and his wife Tracey have enjoyed living abroad, but have now settled in Atlanta, Georgia. They have two children.

Jonas Lindeborg

Chief Technology Officer

As Chief Technology Officer, Jonas makes sure that Mblox chooses or develops the best technologies to provide its customers with compelling products and high quality service. He is also responsible for the strategic technical direction which keeps Mblox innovating in a fast-paced market. With nearly 20 years of software development and management experience, Jonas brings a broad range of experience, from early stage start-ups to Fortune 100 companies. He has developed eCommerce solutions for the IBM ecosystem and worked for DaimlerChrysler developing safety critical compilers and embedded systems. In 2000, Jonas joined Symbian, where he was responsible for the UIQ Technology software development team, growing it from a handful of engineers into a global 380 person organization delivering the UI and app platform for SonyEricsson and Motorola smartphones. Jonas joined Mashmobile in Lund, Sweden in 2008 and was part of the team Mblox acquired in 2010. Jonas holds an M.B.A. in Leading Innovation from the Stockholm School of Economics.

Rob Malcolm

Senior Vice President, Global Commercial Operations

Rob joined Mblox in 2003 when the company was undergoing rapid international expansion. Today Rob leads sales, carrier management, and messaging operations for Mblox EMEA. Over the last 9 years, Rob has held a variety of leadership positions in Mblox, from sales to engineering. Prior to joining Mblox, Rob held a variety of IT leadership positions across a number of financial companies and non-profit organizations. Rob holds a B.S. in Electronic Engineering from the University of Kwa-Zulu Natal in South Africa.

Bruce Bales

Senior Vice President Global Sales

Bruce Bales is SVP, Global Strategy at Mblox, and is responsible for the company’s Americas sales, global marketing, product management and product marketing. Prior to joining Mblox, Bales founded ArdaCOM, a messaging solutions business based in Atlanta, GA. Bales formerly served as President of the messaging business at Glenayre Technologies. Under his leadership, Glenayre experienced rapid international growth and a dramatic business turnaround. Bales' experience in the telecommunications and messaging industry spans over twenty eight years and includes technical and business leadership positions with the Octel messaging division of Lucent Technologies, AT&T's Bell Laboratories and Strategic Alliance WorkGroup, a high-tech sales and marketing firm. Bales graduated from Kansas State University with a double major in Math and Computer Science. He has been granted 36 U.S. Patents for his innovative concepts and has spoken at numerous industry conferences and seminars.

Mark Herold

Vice President, Global Human Resources

Mark Herold is the Vice President, Global Human Resources. In his role Mark is responsible for driving shareholder value by maximizing the potential of people. He comes to Mblox with two decades of experience, driving change, coaching employees and cultivating high-performance cultures. Mark graduated from St. John’s University in Collegeville, Minnesota with a degree in Business and Economics. He then attended the University of Minnesota- Minneapolis and earned a Master of Business Administration, concentrating in Industrial Relations. Mark began his career supporting the human resource needs of manufacturing environments for Frito-Lay, General Mills and Avery Dennison encompassing union, non-union and headquarters environments. In his final role with Avery Dennison Mark provided HR leadership for the creation of financial shared service centers in US and Europe. In the past 12 years, Mark has held Human Resource leadership roles in the financial services and technology industries with Amvescap Retirement, Cypress Communications and EasyLink Services International and Georgia’s Own Credit Union. Mark and his family live in Atlanta, Georgia.

Board

  • Simon Duffy
  • Tom Cotney
  • Robert Abbott
  • Kate Mitchell
  • Andrew Bud
  • Gary D. Cuccio

Simon Duffy

Non-Executive Chairman

In addition to chairing the board of Mblox, Simon serves as non-executive Chairman of YouView TV Limited. He is also a non-executive director of Oger Telecom Limited, Modern Times Group AB and Wizz Air Holdings plc. Previous non-executive directorships include Imperial Tobacco Group plc, GWR Group plc, Thames Television plc, HMV Media Group plc, Gartmore plc, Bwin.party Digital Entertainment plc, Berisford plc, Cadogan Petroleum plc, iMedia Holdings Ltd, Cantab Pharmaceuticals plc, Amteus plc, Tiscali S.p.A. and the Intellectual Property Institute. From 2007 until 2008 Simon was Executive Chairman of Tradus plc (formerly QXL ricardo plc). Prior to Tradus, he was Executive Vice Chairman of ntl:Telewest Inc. (now Virgin Media Group), having previously been President, Chief Executive Officer and Chief Operating Officer of ntl Inc., the major component of VMG. Prior to ntl, Simon was Chief Financial Officer of Orange SA and before that Chief Executive Officer of Denmark-based wireless data company End2End AS. He joined End2End from internet service provider WorldOnline International BV, where he was Chief Executive Officer and Deputy Chairman. Previously he had spent eight years at EMI Group plc, where he was Group Finance Director and Deputy Chairman, and six years at Guinness plc, including three as Operations Director of United Distillers. Simon holds an MA from Oxford University and an MBA from Harvard Business School, where he was a Harkness Fellow.

Tom Cotney

Mblox CEO

Tom Cotney is recognized globally as an expert on the subject of operating and growing technology businesses. In both public and privately held companies, Tom‘s responsibilities have ranged from the turnaround of start-ups to managing teams of over 8,500 professionals delivering service from 3 continents to clients across the globe. His experience includes the SaaS business model, consulting, IT outsourcing and business process outsourcing. His technical resume includes application development, IT infrastructure, and contact center management. Tom’s functional skill set includes the sales, human resources, finance, marketing and service delivery associated with these technical areas. With IBM Global Services Tom had direct responsibility for the development, closure and delivery of nearly 50 different outsourcing agreements, including five of the company’s ten largest, and its first BPO engagement. At Apple in the early 1990’s, he had responsibility for the company’s enterprise sales force. As the founder and CEO of ExperientPartners, Tom brings a strong base of general management expertise to investors and operators in small to mid-sized companies. With Experient, Tom has excelled in a number of roles including, CEO in turnarounds, consulting projects to companies up to $2 billion in size, board advisor to technology firms in their growth phase, and deal driver during exits. From 2008 to 2011, Tom served as board member and CEO of Air2Web where he orchestrated a successful exit for its investors via a sale in 2011 to Velti PLC.. Tom also served as Chairman of the Board of Directors of Encover, Inc., a technology enabled outsourcing provider which was acquired in November of 2010 by Synnex, Corp. Prior to accepting the position of CEO at Mblox, he served as an advisor to Catavolt, Inc., a cloud based, B2B mobile provider with an award winning solution extending legacy enterprise applications to a wide variety of mobile devices. Tom is a summa cum laude graduate of the Terry College of Business at the University of Georgia where he is a member of the Alumni Board of Directors. He is also active in the Atlanta Community having raised over $3.5 million for the United Way and related charities. Tom and his wife Kathy reside in the US. The couple has three children.

Robert Abbott

Norwest Venture Partners

Robert joined Norwest Venture Partners in 1998 and is focused on a wide variety of investment categories including mobile, cloud & IT infrastructure. His current investments and board seats include Act-On Software, Bracket Computing, ClariPhy, ClearDATA, Mblox, and Skyward. Robert was formerly a member of the board of directors of Brand.net (acquired by Valassis Communications), Covigo (acquired by Symbol Technologies), Elemental Technologies (acquired by Amazon), KACE (acquired by Dell), Mozes (acquired by ePrize), Occam Networks (acquired by Calix), Passif Semiconductor (acquired by Apple), Resonext Communications (acquired by RF Micro Devices), SideStep (acquired by Kayak), and Zenverge (acquired by Freescale). He has also worked with such companies as Embark (acquired by Princeton Review), Escalate (acquired by GERS), Kayak (Nasdaq: KYAK), mPower (acquired by Morningstar) and Quantum Effect Devices (acquired by PMC-Sierra).Robert has nine years of operational experience in various roles, from engineering to marketing and product management. Before joining Norwest, he was at Silicon Graphics. Prior to Silicon Graphics, Robert worked at IBM-ROLM Systems.He holds a bachelor of science and a master of science in electrical engineering, and an MBA, all from Stanford University.

Kate Mitchell

Co-Founder & Partner, Scale Venture Partners

Kate is a co-founder and partner of ScaleVP, a Silicon Valley-based firm that invests in early-in-revenue technology companies that are looking to scale. Kate and the ScaleVP team have backed successful, high growth companies including ExactTarget (SalesForce), Vitrue (Oracle), Ring Central (NYSE: RNG), Box, Docusign, and Omniture (Adobe). ScaleVP is currently investing its $300M Fund IV in companies in the SaaS, cloud, mobile and internet sectors. Kate is instrumental in building the firm’s team and strategic direction. She also focuses on investments in software and business services, including SaaS and Mobile. Kate is past chairman and current board member of the National Venture Capital Association (NVCA) and remains active in policy matters that impact entrepreneurship, start-ups & innovation. She chaired the IPO Task Force, whose recommendations to reform the IPO market were included in the recently enacted JOBS Act, and she currently serves on the NVCA Inclusion & Diversity Task Force, which seeks to advance opportunities for women and minorities across the venture ecosystem. Mitchell received the NVCA Outstanding Service Award in 2013 for her policy work on behalf of the venture industry. She currently serves on the board of SVB Financial Group (SIVB), and is a charter member of Environmental Entrepreneurs (Silicon Valley). Kate is a recently appointed member of the NASDAQ Private Market Advisory Board.

Andrew Bud

Mblox Co-Founder

Andrew Bud is the co-Founder of Mblox, and was CEO from 2000 to 2003 and Executive Chairman until 2010. He is now Founder and CEO of iProov Limited, a London-based biometric authentication company. Since 2008,Andrew has been the elected Global Chair of the Mobile Ecosystem Forum (MEF), the industry body representing the global mobile content and commerce industry. He is also non-executive Chairman of UK-based Passiv Systems, a smart home energy management platform, and serves on the Board of ETX Capital, a global financial broking platform. From 2005-2008 he was a non-executive director of PhonepayPlus, the agency of UK telecoms regulator Ofcom. He is also a Fellow of the IET and a graduate of the University of Cambridge.

Gary D. Cuccio

Chairman, Openet Telecom Ltd.

Gary is a chairman at Openet Telecom Ltd., a venture backed Software Company providing IP mediation to leading wireless carriers worldwide. He was the 2002-2003 CEO at ATG and successfully completed the sale of the company as well as taking part in the sale of LHS as its 1999-2000 CEO. Prior to becoming CEO at ATG he held several positions at Airtouch, most notably Vice President of Operations for Europe and Asia and President of Airtouch Paging. He also held numerous positions at Pacific Telephone- California and ended his career there with the title General Manager. Gary holds a BA from California State University, an MBA from St. Mary’s College, California and also attended the Harvard Advanced Management Program.

Investors

  • Northwest Venture Partners
  • Scale Venture Partners
  • Trident Capital
  • Avanti Capital
  • EDB Investments

Northwest Venture Partners

Norwest Venture Partners (NVP) is a global venture capital firm, that has actively partnered with entrepreneurs to build great businesses for more than 45 years. NVP focuses on investments in information technology including: semiconductor and components, enterprise and communication systems, software, services, consumer Internet and media. The firm currently manages more than $2.5 billion in venture capital out of its office in Palo Alto, California, USA.

Scale Venture Partners

Scale Venture Partners (ScaleVP) employs a thesis-based strategy to identify innovative development-stage technology and healthcare investments. The ScaleVP team works with technology and healthcare companies to accelerate their growth and become more valuable to entrepreneurs, investors and consumers. Based in Foster City, California, the ScaleVP team collectively offers decades of technology and venture industry experience to development-stage companies in hardware, software, healthcare and medical devices.

Trident Capital

Trident Capital specializes in business services, information services and software, including technology-leveraged outsourcing and processing for healthcare and insurance, marketing and sales, and enterprise software for security, communications and mobility. Dedicated to building businesses with strong infrastructures and putting them on the path to profitability, Trident works with innovative businesses to help them maximize their growth potential.

Avanti Capital

Avanti Capital is a private equity company, with a strategy of investing in businesses, using a combination of debt and equity. Avanti Capital has a team with extensive experience of investing in and running companies across a wide range of sectors.

EDB Investments

EDB Investments (EDBI) are a leading strategic investment firm headquartered in Singapore with a worldwide presence investing to drive growth opportunities within the knowledge and innovation-intensive sectors of Biomedical Sciences, Clean Technologies, Internet & Digital Media, as well as other strategic industry clusters with commercial potential. As a value adding investor, EDBI create sustainable and synergistic partnerships with their portfolio companies, leveraging on their broad network of resources and experience to facilitate the companies’ organic growth in Asia and the world, through their operations in Singapore.

Careers

  • Careers

Careers